I came across a thread in the business forum on Etsy.com about what sold better for jewelry makers on Etsy...necklaces or earrings. Overall, the responses seemed about 50-50 for either style. Some sellers seemed to sell one a little more often than the other, while other sellers thought they sold each in equal amounts.
For my Etsy shop, I have found that necklaces far out-sell earrings, by more than a 10-1 margin. I have never sat down and actually figured out the total, but I suppose if I had, the number were be far greater... perhaps the ratio is 15-1 or more!
Part of the reason may be that I've never really been thrilled with my images of the earrings I create and I suppose that "vibe" carries over in my shop. I'm not sure what it is, but my earring images just don't POP on the computer screen.
The necklace to earring ratio is not nearly as large when it comes to doing shows. Necklaces are still the winner, but sea glass earrings tend to sell better in person ( which confirms my earrings have a commercial value, I just haven't found the correct way of capturing these images for internet viewing) I would guess I sell a pair of earrings for every 3 necklaces at fairs and shows.
Perhaps this is the very reason I currently don't have any earrings in my Etsy.com shop... but I am working on a few new earring designs. Maybe they will photograph better!
'til next time...
R
