Showing posts with label beachglass. Show all posts
Showing posts with label beachglass. Show all posts

Friday, November 28, 2014

Leftovers and Black Friday/Cyber Monday

Thanksgiving leftovers....yum! I don't have to cook for a couple days. Just throw some leftovers in to a glass baking dish and heat it up.

The leftovers in the online world are a bit different. I had a conversation with a couple of online sellers and it has turned a bit bizarre as the week has progressed. The range of emotions by this small group have gone from looking towards making sales & creating coupon codes for discounts, to concern over "giving" their items away for little profit (which 2 of these sellers went and raised prices, so their 25% discount actually became a little better than 15%).

Today, they claim they expected to have made sales overnight while they slept and are disappointed that things are slow...lol. I guess their leftovers don't taste too good today.

The coupon codes are now in affect in my Etsy shop. There are a few really good buys and I suspect a couple of items are going to sell over this holiday weekend (I know I am priced a bit too low on one necklace and it was selected as a favorite item by a half dozen people leading into Thanksgiving...the piece of sea glass is flawless and the image is very good... I'd be surprised if it doesn't sell soon)
The blog code must be sent to me in a convo in my Etsy shop. Select the item you wish to purchase, apply the Etsy coupon code (THKSGVG2014 for purchase totals above $30 & BLKFRI2014 for purchase totals under $30) then convo me, using Sea Glass By Robin in the subject...I will adjust the price by another 15%.
Plus all purchases receive free shipping!

I have a funny (well I found it funny) story to share in my next blog entry...and hopefully, some new pieces of sea glass for my collection to share (if I can get to the beach tomorrow morning). Enjoy the rest of your weekend ( and the images of a few soon to added creations)




'til next time...
R


Monday, November 24, 2014

How Difficult Is Selling Handmade Jewelry Online?

For the last few days, the topic of selling jewelry online and more specifically on Etsy.com has been thrown around in a few forums that I am part of. The question is a viable one, since there is a fair amount of investment necessary to be even remotely successful (and success is not guaranteed).

The cash investment is obvious. One needs to accumulate a great deal of components, if they are trying to make money selling jewelry online. The investment that isn't always apparent to anyone who thinks they can just jump right in and sell jewelry are often the most difficult to obtain- salesmanship, advertising and the most important, a following.

Being able to promote your creations successfully, is mostly trial and error...and let me stress the most important word...ERROR. If success is immediate, you ended up in the right place at the right time, or you have created something everyone wants (having your own niche, is great for making sales...but people will copy you when they see your success)

Advertising is not only placing ads, but creating an image that catches people's attention and makes them say, "I want that" as they reach for their credit card. Learning to take pictures and capture your creations is another work in progress. Promoting your creations via social networking is also something that takes time and often a financial investment to realize some success.

A following is not something you begin with. Your Mom, sisters and friends and other family members do not count as a following. Yes, sales to family and friends are nice, but you better have a large family and many, many friends if you plan on recouping your investment. Craft fairs are a great way to begin building a local following. Having an online presence, gives your local customers a chance to purchase from you 365/24/7 (and a chance at possibly selling your creations at a few brick and mortar establishments...but, I digress) Having an online store also opens up the opportunity for a new seller to make sales anywhere in the world.

Creating a niche within the jewelry category is always a good thing, but you sometimes tend to eliminate a good portion of potential customers depending upon your niche. The last number I heard on Etsy, was over 7 million pieces of jewelry was listed for sale. Seven Million. A niche will often separate you from the glut of jewelry, but one will have to work hard (even with a niche) to not get buried within the jewelry category.

So if you are new and looking to turn a hobby into a stream of income, welcome! You are getting involved at the height of the buying season. Just be ready to compete with a couple hundred thousand jewelry makers for the holiday bucks!!


And if you see anything you like....these are going into my Etsy shop over the next day or two.
PS- watch for a special Etsy sale code...available only to my blog followers...it should be available before Thanksgiving and run at least through Cyber-Monday

'til next time...
R

Thursday, November 20, 2014

So Much To Do, So Little Time to Sea Glass

The cold weather has finally hit hard on the Jersey shore, as it has in much of the country. And it has kept me indoors for the most part.

I did get to the beach one morning earlier this week, found the landscape of the beach has been changed by Mother Nature once again. What looked like a very promising high tide that left a thick shell cover was mostly destroyed by tire tracks in the sand (there are several fishing tournaments at this time of the yr) and of course, the tire track run right through the shell beds.



Above is an image of a partial "kick-up" from a olive bottle, probably an old wine bottle. The piece appears quite old, because the bottom is very thick and it well-weathered. Some of the other images were of recent finds over the last couple of weeks. That is a piece of pottery in the mix, the first that we have found in quite some time- my DH actually found two others on the same day that weren't nearly finished, so they went back into the sea. In the 3rd image, the soft blue bottle top was an exciting find...it's quite old, very thick and very frosted. Not sure what the bigger wide-mouth bottle top could have been in it's original life, but it sits with my bottle top pieces in a large decorative jar, near my living room window.


My shop has been quite busy, some items selling within hours of listing. Lots of views, people selecting items and my shop as a favorite...hopefully to return later for a purchase. I have several new items waiting to go into the shop. Hopefully, the weekend will be sunny, so I can take a few more pictures and get some new items listed

Necklaces are the leaders in sales, followed by anklets. As usual, the blues are the most popular color, followed by white and then red and yellow (yes yellow...I finally took pictures at the perfect time of day to capture the true color of one of my yellows!) Midweek seems very slow, with sales being made Friday-Mondays.

This is all part of my learning curve, as I figure out how the economy has affected buying habits and what seems to be working in the world of handmade items on Etsy.

Hopefully, I can hit the beach this weekend for a little and have something new to share in the next couple of posts. Stay warm and for those who have been pounded by heavy snow, stay safe!

'til next time,
R

Wednesday, November 12, 2014

Crafting Around the Holidays

I always enjoy the winter holidays. The idea of spending time indoors with family and friends, while it's cold outside, has always appealled to me. Snow in the trees and on the ground, a cup of tea or hot chocolate, sitting around a roaring fire, brings back great childhood memories.


But since I live in south NJ, near the semi-warm ocean, snow covered ground doesn't occur very often before the holidays. And being a crafter, there are lots of custom requests for potential customers, looking for the perfect handmade holiday gift.

For people who hunt sea glass, the 4th quarter of the year is busy. The chances of finding something special on the beach go way up during the colder weather. Less foot traffic, practically no beach grooming and rough winter tides, make this a special time for me (well for my hubby...it's so cold out there...lol) So I/we
hit the beach as often as possible.

Making jewelry is a bit hectic also because of the custom requests. Sea glass jewelry makers have increased doubled or tripled since I started and when speaking with other jewelry makers, I know that the custom made market is competitive... I am not the only jewelry maker being contacted. Now I have to factor prices and my competition, while making my prices competitive. Or I could have a piece of jewelry on my hands that I maybe wouldn't have made.

So, the holiday season has begun for the shoppers. I already see a large uptick in "foot-traffic" in my Etsy shop. In the past 10-14 days, I sold 3 items on Etsy and I've received a custom request through another blog.

The idea of doing a holiday show has crossed my mind and while it would probably be a very good opportunity for me to get myself and my jewelry back in the public's eye, I'm overwhelmed by the amount of preparation it would take for me to be comfortable with my inventory, I could easily double the number of items in my Etsy shop (if i could ever have a day off to take pictures when it wasn't raining or freezing out)
But double the number of items wouldn't come close to being what I am comfortable with at a show... so I think, a show may be a bit too much at this time.


So while I contemplate the show idea and the days tick off the calendar, I have been going through my sea glass. Playing around with my ocean's treasures often inspires me and I have come across some beautiful pieces of English sea glass that I will probably turn into focus pieces for my jewelry creations.

And, I have created a couple of new items and hope to add a couple more to my collection in the next day or two.... while I ponder, do I do a show or not.....

'til next time...
R

Tuesday, November 4, 2014

How Time Flies ~ November Tides and Full Moon

Wow, time is flying by.

Today, I was just wasting time, playing on the computer and I came across a site that listed info on
the moon. Some of the info showed when the November full moon is and that it closely follows the
moon in perigee (Perigee is when the moon is closest to the earth). I'm sitting there with my laptop, telling
my DH, that it's almost going to be a perigee moon in November.. His response was....it is November.

It's already November...where did October disappear to? And omg, I better get moving on some sea glass
jewelry for my shop...and the perigee tides started yesterday. And the full moon is Thursday...lol. And of course, my next day off from work is Sunday, so I will miss it all. (Sorry no pix yet...just some jewelry)
)


Luckily, DH went to the beach today and was gone for almost 3.5 hours. I was a little jealous that I couldn't
go and although he said he really could have used my patience, it didn't help much. He told me the shell beds were back...spread all over the beach! The kind of beds that I can spend an 30 minutes on, closely examining what the tide left behind (my DH is a scan and move on type of sea glass hunter...I like to see the shells & the driftwood while looking for sea glass...I might be able to use them in my creating)

So DH comes back with a pocketful of seaglass. And a pocketful of tops of bottles, nicely worn down from tumbling around in the ocean for who knows how long... a couple of soft blue tops, probably old Coke bottles and one with a very large opening...maybe an old gallon milk jug? It wasn't quite done, the outside is frosted, but the inside is smooth and not frosted at all (he brought it home for me to see) He also found a piece of pottery...our first piece in almost 5 years! I don't know how much time it was in the ocean...maybe it could have used a little more time, but the edges were very smooth, so home it came.

He probably came home with more sea glass than we found on the beach all summer and early fall. Nothing that is really jewelry quality, but a few pieces I am happy to add to my collection. Besides the bottle tops, there is a partial bottle bottom, an quarter size olive piece and a smaller light honey or maybe citron-ish piece. There is also a few nicer browns and a green that will go into a decorative jar. The rest will go into a pail, waiting for a project that needs browns or greens.

So the moon is in perigee...it's closer to the earth than it probably has been in the last 4 or 5 months and a full moon is due on Thursday. The tides will be extreme and hopefully they will leave behind a few more treasures.

I wonder if I can talk him into going back again tomorrow? I love coming home to see my table loaded with new sea glass waiting for me to look at.

'til next time...
R

Tuesday, October 21, 2014

Searching for Sea Glass In October- Part 2

On Thursday, I arrive to a little different landscape. Some of the smaller walls were wiped out by what must have been a more extreme high tide. Tire tracks from the fisherman were a little bit closer to the ocean than a couple days earlier and much of the sand was covered in tire tracks... so the fisherman traffic was greater than what I found earlier in the week.

The shell bed areas were still prevalent and large gatherings appeared in areas that had none earlier in the week. Again, footprints in the sand let me know I was once again, late for the party. The trip north up the beach, examining the high tide leftovers, was nothing special. More under-cooked pieces and a few mediocre browns, greens and a white. I was a little disappointed that the area where the Coke bottle piece was located two days earlier, had nothing but a couple of undercooked pieces (this area had been the ONLY area where we had found anything worthwhile all summer) and I continued my trek north on the beach.

This day, the high tide was already turning into low tide as I arrived, so my walk back to my starting point, allowed me a bigger search area near the surf. As I approached my little "hot" area, I noticed footprints in the wet sand. Someone had been there, as I walked further up the beach?

The mystery person was nowhere to be found, as the beach was desolate, but the prints in the wet sand were there and they were fresh. I actually thought to myself, "oh well, if it was meant to be, it would be" and less than a minute later, right in front of the house that I use as my bookmark for my little "hot" spot, I saw something yellow, glimmering in the sand. Not more than 8 inches away from a footprint, was a piece of sea glass, laying by itself. In the sunlight, it was almost a golden color, a small nick in the bottom, but otherwise, nicely tumbled and it had the typical frosting of a NJ piece of sea glass.




Further down the beach, near the jetty and within a few feet from another footprint, was a brown piece of sea glass. Nice size, nice frosting, well tumbled and sparkling from the water. I love older pieces of brown sea glass because their colors are so much richer than the newer glass being used today. They frost differently...and this one was well-tumbled, it's edges were smooth and rounded.

I wondered to myself as I shared the story with my family...was the person on the beach walking a dog and maybe not looking for sea glass? The footprints stopped shortly after the jetty and headed up towards the dunes. Or could the ocean have popped these two pieces of sea glass on the beach just prior to me walking up on them? They both were still wet from a wave that could have gone over them...or brought them onto the sand.

Seaglassing, is a funny thing. The only thing we are in control of, is the time we arrive, which way we choose to walk and how long we plan on staying. The rest is up to the ocean. Has she pulled everything back, left a few gems up in different areas or plan on putting a few pieces onto the sand, for the sun to heat up, before she reclaims them. Are you in the right place at the right time?

On this day, for me, it was meant to be. Of course, the ocean may have thrown a couple reds and blues up on the sand right after I left. She can be that way...hahaha.

For those that search in the fall and winter, please take heed...many times you are out there searching all alone. The beaches are no longer tourist friendly. They are now back in the hands of Mother Nature. The 3-4 foot walls that the ocean has created, are difficult (if not impossible) to climb. So please, pay attention to the time, the tides and the waves. The conditions will only get more difficult from this point. Take care!!

'til next time...
R

Wednesday, October 8, 2014

Wordless Wednesday - Almost

We just moved...needed a bigger place for the boys. During the moving process, I found a few pieces that were somehow misplaced among my craft supplies and with the inspiration from the Sea Glass Festival, I was motivated... hope you enjoy!









'til next time...
R

Tuesday, October 7, 2014

Review of the 2014 Sea Glass Festival

With this year's festival just down the road in Cape May, NJ, I just had to take the trip down the Parkway and attend the event. I was hoping to view the contest pieces for shard of the year and hopefully, run into a few sea glassing friends I had made via the internet, on forums and emails.

I did notice some complaints on Facebook, where the Saturday crowds apparently were much larger than expected and people hinted that the Convention Center was too small for such an event. I remembered the large crowds from the Lewes, Delaware event a few backs and thought how much worse could it get. The event in DE had long lines, very crowded vendor rooms, but it was spacious outside.

To put it simply, the Cape May Convention Center was not nearly large enough for the 2014 turnout. I am assuming the powers-that-be expected crowds in the 2,500-3,000 range and found the crowds to nearly double expectations. The weekend at the Cape was beautiful and the area always draws weekenders in the fall.

The town of Cape May was in full force at the event on Sunday and it seemed like everything was well organized, with the town's Mayor meeting and greeting guests and security and police presence keeping things running smoothly. The boardwalk and beach both seemed quite busy. Local shops all seemed to have a fair amount of foot traffic going in and out.

Once we were inside, we noticed the presenters were minimal, though we did speak with a couple of collectors with sea glass found in Italy, who were quite friendly and took the time to speak with all who asked questions. The vendors were located in a decent size room and with crowd control in effect, it was possible to get to the vendors tables (unlike the crowds of 4 and 5 people deep in DE). The shard of the entries were accessible and so many pieces were absolutely amazing!

By the time we arrived, in mid-afternoon, many of the vendors looked exhausted. Traffic at their tables seemed brisk and it really was impossible to stop by to introduce myself and say hi. But Kevin and I did have a chance to stop and talk with Gary of Just Beechy Keen (fantastic sea glass from Santa Cruz!) and I really loved Made by Meg's creations (and she was so sweet to everyone who stopped by her table).

The one aspect of the show that seems to have changed over the years (at least since DE) is very few vendors seem to be selling loose sea glass. I know Souris, Mary Beth and a couple of others had some loose glass, but several people were just looking to purchase a specific color, or just wanted sea glass that looks differently than the angular shards we find here on the east coast. Hint, hint vendors for 2015- loose sea glass!

Of course, all the veterans of the festival had amazing creations displayed and their tables were the most difficult to get to. Hopefully, in 2015, I will get there on Saturday and find the time to say Hi. Who knows, maybe I will even take the plunge and try to become a vendor one of these years.

A hearty well done to NASGA for another successful festival. It's never a bad thing to have to consider a bigger venue for your event. I spoke with several first time attendees who never knew anything like this existed.
Another hint for 2015...Atlantic City...I heard there are several hotels that aren't doing much there anymore.

til next time...
R

Saturday, September 27, 2014

2014 Sea Glass Festival - Cape May, NJ

I haven't had much to blog about recently. My work schedule and the weather have not cooperated much. And moving into a bigger place, has taken up much of my free time... tho I did find a couple pieces of sea glass that had been tucked away (aka- forgotten about)

My bro-in-law reminded me on Facebook about the NASGA annual Sea Glass Festival because it is "down the road" in Cape May, NJ this weekend! I would have totally forgot...so thanks Tom!

The festival is held this time every year and they are back in NJ in 2014. The Cape May Convention Ctr, is hosting this year's event and the doors open at 10am until 5pm on Saturday and Sunday. The festival is opened to the public and there is a $5 admission.

If you are into sea glass, the incredible ocean treasures that are on display will just blow you away. There is a shard of the year contest, where collectors put up their best finds and the winner collects (I think) $1000! In the past they had guest speakers discussing everything from the history of pieces of glass, to their personal preferences and conditions for finding sea glass.

There displays where sea glass can be looked at and an area where vendors may have sea glass and sea glass creations for sale... some of the items displayed are truly amazing!

My hubby and I will be there tomorrow, strolling among the crowds (last couple times I went, the people were 4 and 5 deep at the tables) and hopefully getting a chance to talk with a few sea glassing friends from the groups and forums to which we belong. If you happen to see us, come up and say Hi!

'til next time...
R