How Difficult Is Selling Handmade Jewelry Online?

For the last few days, the topic of selling jewelry online and more specifically on Etsy.com has been thrown around in a few forums that I am part of. The question is a viable one, since there is a fair amount of investment necessary to be even remotely successful (and success is not guaranteed).

The cash investment is obvious. One needs to accumulate a great deal of components, if they are trying to make money selling jewelry online. The investment that isn't always apparent to anyone who thinks they can just jump right in and sell jewelry are often the most difficult to obtain- salesmanship, advertising and the most important, a following.

Being able to promote your creations successfully, is mostly trial and error...and let me stress the most important word...ERROR. If success is immediate, you ended up in the right place at the right time, or you have created something everyone wants (having your own niche, is great for making sales...but people will copy you when they see your success)

Advertising is not only placing ads, but creating an image that catches people's attention and makes them say, "I want that" as they reach for their credit card. Learning to take pictures and capture your creations is another work in progress. Promoting your creations via social networking is also something that takes time and often a financial investment to realize some success.

A following is not something you begin with. Your Mom, sisters and friends and other family members do not count as a following. Yes, sales to family and friends are nice, but you better have a large family and many, many friends if you plan on recouping your investment. Craft fairs are a great way to begin building a local following. Having an online presence, gives your local customers a chance to purchase from you 365/24/7 (and a chance at possibly selling your creations at a few brick and mortar establishments...but, I digress) Having an online store also opens up the opportunity for a new seller to make sales anywhere in the world.

Creating a niche within the jewelry category is always a good thing, but you sometimes tend to eliminate a good portion of potential customers depending upon your niche. The last number I heard on Etsy, was over 7 million pieces of jewelry was listed for sale. Seven Million. A niche will often separate you from the glut of jewelry, but one will have to work hard (even with a niche) to not get buried within the jewelry category.

So if you are new and looking to turn a hobby into a stream of income, welcome! You are getting involved at the height of the buying season. Just be ready to compete with a couple hundred thousand jewelry makers for the holiday bucks!!

And if you see anything you like....these are going into my Etsy shop over the next day or two.
PS- watch for a special Etsy sale code...available only to my blog followers...it should be available before Thanksgiving and run at least through Cyber-Monday

'til next time...
R

So Much To Do, So Little Time to Sea Glass

The cold weather has finally hit hard on the Jersey shore, as it has in much of the country. And it has kept me indoors for the most part.

I did get to the beach one morning earlier this week, found the landscape of the beach has been changed by Mother Nature once again. What looked like a very promising high tide that left a thick shell cover was mostly destroyed by tire tracks in the sand (there are several fishing tournaments at this time of the yr) and of course, the tire track run right through the shell beds.

Above is an image of a partial "kick-up" from a olive bottle, probably an old wine bottle. The piece appears quite old, because the bottom is very thick and it well-weathered. Some of the other images were of recent finds over the last couple of weeks. That is a piece of pottery in the mix, the first that we have found in quite some time- my DH actually found two others on the same day that weren't nearly finished, so they went back into the sea. In the 3rd image, the soft blue bottle top was an exciting find...it's quite old, very thick and very frosted. Not sure what the bigger wide-mouth bottle top could have been in it's original life, but it sits with my bottle top pieces in a large decorative jar, near my living room window.

My shop has been quite busy, some items selling within hours of listing. Lots of views, people selecting items and my shop as a favorite...hopefully to return later for a purchase. I have several new items waiting to go into the shop. Hopefully, the weekend will be sunny, so I can take a few more pictures and get some new items listed

Necklaces are the leaders in sales, followed by anklets. As usual, the blues are the most popular color, followed by white and then red and yellow (yes yellow...I finally took pictures at the perfect time of day to capture the true color of one of my yellows!) Midweek seems very slow, with sales being made Friday-Mondays.

This is all part of my learning curve, as I figure out how the economy has affected buying habits and what seems to be working in the world of handmade items on Etsy.

Hopefully, I can hit the beach this weekend for a little and have something new to share in the next couple of posts. Stay warm and for those who have been pounded by heavy snow, stay safe!

'til next time,
R

A Sea Glassing Friday

Had Friday off, and hoped to hit the beach, in hopes of finding a few ocean treasures. Since it was snowing very early in the morning and much colder than I expected, I had a 2nd cup of coffee and  went through the bag of English sea glass my hubby had left on the desk.

I love English sea glass. It's always very frosty, well rounded and the multi-colored pieces that come out of the Seaham area are amazing. I don't come across many that work well with my style of wire-wrapping, but when I do, I usually wnt to keep it for myself.

Playing with the English mulits inspired me to take pictures of a few creations I made recently and also to wrap a bunch of new pendants.. a couple of petite reds and a couple of teals... maybe I'll do a special sale for one of my blog followers. Perhaps a special blog code for a % off one of my pieces on Etsy.com.

 With all the sea glass I went through today, all the pieces that my DH has already drilled and the many pieces that I have wrapped, I still have so much work to do. I would love to have another "Friday" off. I need another day or two of clear, sunny skies to take pictures and 3 or 4 more hours (or more) to wrap more pieces.

Maybe I do have enough to do a show, maybe not. Anyway, I had a productive Friday. Hope you enjoy the images!

'til next time...
R

Crafting Around the Holidays

I always enjoy the winter holidays. The idea of spending time indoors with family and friends, while it's cold outside, has always appealled to me. Snow in the trees and on the ground, a cup of tea or hot chocolate, sitting around a roaring fire, brings back great childhood memories.

But since I live in south NJ, near the semi-warm ocean, snow covered ground doesn't occur very often before the holidays. And being a crafter, there are lots of custom requests for potential customers, looking for the perfect handmade holiday gift.

For people who hunt sea glass, the 4th quarter of the year is busy. The chances of finding something special on the beach go way up during the colder weather. Less foot traffic, practically no beach grooming and rough winter tides, make this a special time for me (well for my hubby...it's so cold out there...lol) So I/we
hit the beach as often as possible.

Making jewelry is a bit hectic also because of the custom requests. Sea glass jewelry makers have increased doubled or tripled since I started and when speaking with other jewelry makers, I know that the custom made market is competitive... I am not the only jewelry maker being contacted. Now I have to factor prices and my competition, while making my prices competitive. Or I could have a piece of jewelry on my hands that I maybe wouldn't have made.

So, the holiday season has begun for the shoppers. I already see a large uptick in "foot-traffic" in my Etsy shop. In the past 10-14 days, I sold 3 items on Etsy and I've received a custom request through another blog.

The idea of doing a holiday show has crossed my mind and while it would probably be a very good opportunity for me to get myself and my jewelry back in the public's eye, I'm overwhelmed by the amount of preparation it would take for me to be comfortable with my inventory, I could easily double the number of items in my Etsy shop (if i could ever have a day off to take pictures when it wasn't raining or freezing out)
But double the number of items wouldn't come close to being what I am comfortable with at a show... so I think, a show may be a bit too much at this time.

So while I contemplate the show idea and the days tick off the calendar, I have been going through my sea glass. Playing around with my ocean's treasures often inspires me and I have come across some beautiful pieces of English sea glass that I will probably turn into focus pieces for my jewelry creations.

And, I have created a couple of new items and hope to add a couple more to my collection in the next day or two.... while I ponder, do I do a show or not.....

'til next time...
R

How Time Flies ~ November Tides and Full Moon

Wow, time is flying by.

Today, I was just wasting time, playing on the computer and I came across a site that listed info on
the moon. Some of the info showed when the November full moon is and that it closely follows the
moon in perigee (Perigee is when the moon is closest to the earth). I'm sitting there with my laptop, telling
my DH, that it's almost going to be a perigee moon in November.. His response was....it is November.

It's already November...where did October disappear to? And omg, I better get moving on some sea glass
jewelry for my shop...and the perigee tides started yesterday. And the full moon is Thursday...lol. And of course, my next day off from work is Sunday, so I will miss it all. (Sorry no pix yet...just some jewelry)

)

Luckily, DH went to the beach today and was gone for almost 3.5 hours. I was a little jealous that I couldn't
go and although he said he really could have used my patience, it didn't help much. He told me the shell beds were back...spread all over the beach! The kind of beds that I can spend an 30 minutes on, closely examining what the tide left behind (my DH is a scan and move on type of sea glass hunter...I like to see the shells & the driftwood while looking for sea glass...I might be able to use them in my creating)

So DH comes back with a pocketful of seaglass. And a pocketful of tops of bottles, nicely worn down from tumbling around in the ocean for who knows how long... a couple of soft blue tops, probably old Coke bottles and one with a very large opening...maybe an old gallon milk jug? It wasn't quite done, the outside is frosted, but the inside is smooth and not frosted at all (he brought it home for me to see) He also found a piece of pottery...our first piece in almost 5 years! I don't know how much time it was in the ocean...maybe it could have used a little more time, but the edges were very smooth, so home it came.

He probably came home with more sea glass than we found on the beach all summer and early fall. Nothing that is really jewelry quality, but a few pieces I am happy to add to my collection. Besides the bottle tops, there is a partial bottle bottom, an quarter size olive piece and a smaller light honey or maybe citron-ish piece. There is also a few nicer browns and a green that will go into a decorative jar. The rest will go into a pail, waiting for a project that needs browns or greens.

So the moon is in perigee...it's closer to the earth than it probably has been in the last 4 or 5 months and a full moon is due on Thursday. The tides will be extreme and hopefully they will leave behind a few more treasures.

I wonder if I can talk him into going back again tomorrow? I love coming home to see my table loaded with new sea glass waiting for me to look at.

'til next time...
R

Searching for Sea Glass In October- Part 2

On Thursday, I arrive to a little different landscape. Some of the smaller walls were wiped out by what must have been a more extreme high tide. Tire tracks from the fisherman were a little bit closer to the ocean than a couple days earlier and much of the sand was covered in tire tracks... so the fisherman traffic was greater than what I found earlier in the week.

The shell bed areas were still prevalent and large gatherings appeared in areas that had none earlier in the week. Again, footprints in the sand let me know I was once again, late for the party. The trip north up the beach, examining the high tide leftovers, was nothing special. More under-cooked pieces and a few mediocre browns, greens and a white. I was a little disappointed that the area where the Coke bottle piece was located two days earlier, had nothing but a couple of undercooked pieces (this area had been the ONLY area where we had found anything worthwhile all summer) and I continued my trek north on the beach.

This day, the high tide was already turning into low tide as I arrived, so my walk back to my starting point, allowed me a bigger search area near the surf. As I approached my little "hot" area, I noticed footprints in the wet sand. Someone had been there, as I walked further up the beach?

The mystery person was nowhere to be found, as the beach was desolate, but the prints in the wet sand were there and they were fresh. I actually thought to myself, "oh well, if it was meant to be, it would be" and less than a minute later, right in front of the house that I use as my bookmark for my little "hot" spot, I saw something yellow, glimmering in the sand. Not more than 8 inches away from a footprint, was a piece of sea glass, laying by itself. In the sunlight, it was almost a golden color, a small nick in the bottom, but otherwise, nicely tumbled and it had the typical frosting of a NJ piece of sea glass.

Further down the beach, near the jetty and within a few feet from another footprint, was a brown piece of sea glass. Nice size, nice frosting, well tumbled and sparkling from the water. I love older pieces of brown sea glass because their colors are so much richer than the newer glass being used today. They frost differently...and this one was well-tumbled, it's edges were smooth and rounded.

I wondered to myself as I shared the story with my family...was the person on the beach walking a dog and maybe not looking for sea glass? The footprints stopped shortly after the jetty and headed up towards the dunes. Or could the ocean have popped these two pieces of sea glass on the beach just prior to me walking up on them? They both were still wet from a wave that could have gone over them...or brought them onto the sand.

Seaglassing, is a funny thing. The only thing we are in control of, is the time we arrive, which way we choose to walk and how long we plan on staying. The rest is up to the ocean. Has she pulled everything back, left a few gems up in different areas or plan on putting a few pieces onto the sand, for the sun to heat up, before she reclaims them. Are you in the right place at the right time?

On this day, for me, it was meant to be. Of course, the ocean may have thrown a couple reds and blues up on the sand right after I left. She can be that way...hahaha.

For those that search in the fall and winter, please take heed...many times you are out there searching all alone. The beaches are no longer tourist friendly. They are now back in the hands of Mother Nature. The 3-4 foot walls that the ocean has created, are difficult (if not impossible) to climb. So please, pay attention to the time, the tides and the waves. The conditions will only get more difficult from this point. Take care!!

'til next time...
R

Searching for Sea Glass In October - Part1

Last week, the weather was fairly mild for mid-October, so I hit the beach in the morning a couple of days, hoping to find a few treasures. You never know what to expect at this time of the year... high tides, usually mean you will encounter many surf fisherman (and women). Low tide usually means mostly empty beaches.

On Long Beach Island, where I do the bulk of my searching, it's quite apparent that the landscape of the beaches no longer resemble what you were used to in the spring and summer seasons. The towns do not have the funds to maintain the beaches and only the threat of extremely bad weather will bring crews to the beach in hopes of saving the dunes that protect personal property.

Tire tracks cover the high tide area, so much of those treasures are either buried and/or broken under the tracks. The ocean preserves the low tide area, as the pounding waves end up creating sand barriers that separate the high and low tide areas. These barriers are actually cuts in the beach, that create a wall in the sand, sometimes only 8-12 inches high, but in other areas, the wall is actually 3 or 4 feet high!

These are great areas to search for sea glass and other treasures that the ocean has left behind, as shells, seaweed, driftwood, etc all gather at the base of the wall, waiting for the next extreme high tide to reclaim them. Or for me and the other treasure hunters to search them.

So, different landscape, much less foot traffic and somewhat better conditions for finding a few ocean treasures

I made two trips last week, one at about 8am-ish on both Tuesday and Thursday. Tuesday's trip was a little too early to have the opportunity to be there for low tide. I did have the "wall" areas to search, as some of these walls were able to contain the high tide that day. And there were plenty of shell beds to look through.
Unfortunately, there were also a few different footprints near the gatherings also, so I had been beaten to the spot.

Despite getting there 2nd or 3rd or whatever, I did find several pieces of sea glass, most of which "under-cooked" and needed more time in the ocean. These were left for the next tide to reclaim to allow the ocean to do her thing- continue to breakdown the shard and return it to the sand it originated from...or hopefully place it back on the beach in the future, for me to claim and recycle, repurpose, etc.

I did find a few nothing-special browns and a green and on my return trip to my car, I was able to walk closer to the surf and examine what was being left behind. It was there that I found a soft green piece of sea glass, somewhat small, but nice thickness. Most likely, it's a piece of an old Coke bottle, but still it's was good to see that LBI could still turn out something other than new beer bottle shards.

I don't have pictures of my findings from last week yet...I'm working on them, but I hope you enjoy a few images of some current creations and recent sea glass findings. Come back tomorrow for part 2 : )

'til tomorrow...
R

Wordless Wednesday - Almost

We just moved...needed a bigger place for the boys. During the moving process, I found a few pieces that were somehow misplaced among my craft supplies and with the inspiration from the Sea Glass Festival, I was motivated... hope you enjoy!

'til next time...
R

Review of the 2014 Sea Glass Festival

With this year's festival just down the road in Cape May, NJ, I just had to take the trip down the Parkway and attend the event. I was hoping to view the contest pieces for shard of the year and hopefully, run into a few sea glassing friends I had made via the internet, on forums and emails.

I did notice some complaints on Facebook, where the Saturday crowds apparently were much larger than expected and people hinted that the Convention Center was too small for such an event. I remembered the large crowds from the Lewes, Delaware event a few backs and thought how much worse could it get. The event in DE had long lines, very crowded vendor rooms, but it was spacious outside.

To put it simply, the Cape May Convention Center was not nearly large enough for the 2014 turnout. I am assuming the powers-that-be expected crowds in the 2,500-3,000 range and found the crowds to nearly double expectations. The weekend at the Cape was beautiful and the area always draws weekenders in the fall.

The town of Cape May was in full force at the event on Sunday and it seemed like everything was well organized, with the town's Mayor meeting and greeting guests and security and police presence keeping things running smoothly. The boardwalk and beach both seemed quite busy. Local shops all seemed to have a fair amount of foot traffic going in and out.

Once we were inside, we noticed the presenters were minimal, though we did speak with a couple of collectors with sea glass found in Italy, who were quite friendly and took the time to speak with all who asked questions. The vendors were located in a decent size room and with crowd control in effect, it was possible to get to the vendors tables (unlike the crowds of 4 and 5 people deep in DE). The shard of the entries were accessible and so many pieces were absolutely amazing!

By the time we arrived, in mid-afternoon, many of the vendors looked exhausted. Traffic at their tables seemed brisk and it really was impossible to stop by to introduce myself and say hi. But Kevin and I did have a chance to stop and talk with Gary of Just Beechy Keen (fantastic sea glass from Santa Cruz!) and I really loved Made by Meg's creations (and she was so sweet to everyone who stopped by her table).

The one aspect of the show that seems to have changed over the years (at least since DE) is very few vendors seem to be selling loose sea glass. I know Souris, Mary Beth and a couple of others had some loose glass, but several people were just looking to purchase a specific color, or just wanted sea glass that looks differently than the angular shards we find here on the east coast. Hint, hint vendors for 2015- loose sea glass!

Of course, all the veterans of the festival had amazing creations displayed and their tables were the most difficult to get to. Hopefully, in 2015, I will get there on Saturday and find the time to say Hi. Who knows, maybe I will even take the plunge and try to become a vendor one of these years.

A hearty well done to NASGA for another successful festival. It's never a bad thing to have to consider a bigger venue for your event. I spoke with several first time attendees who never knew anything like this existed.
Another hint for 2015...Atlantic City...I heard there are several hotels that aren't doing much there anymore.

til next time...
R

2014 Sea Glass Festival - Cape May, NJ

I haven't had much to blog about recently. My work schedule and the weather have not cooperated much. And moving into a bigger place, has taken up much of my free time... tho I did find a couple pieces of sea glass that had been tucked away (aka- forgotten about)

My bro-in-law reminded me on Facebook about the NASGA annual Sea Glass Festival because it is "down the road" in Cape May, NJ this weekend! I would have totally forgot...so thanks Tom!

The festival is held this time every year and they are back in NJ in 2014. The Cape May Convention Ctr, is hosting this year's event and the doors open at 10am until 5pm on Saturday and Sunday. The festival is opened to the public and there is a $5 admission.

If you are into sea glass, the incredible ocean treasures that are on display will just blow you away. There is a shard of the year contest, where collectors put up their best finds and the winner collects (I think) $1000! In the past they had guest speakers discussing everything from the history of pieces of glass, to their personal preferences and conditions for finding sea glass.

There displays where sea glass can be looked at and an area where vendors may have sea glass and sea glass creations for sale... some of the items displayed are truly amazing!

My hubby and I will be there tomorrow, strolling among the crowds (last couple times I went, the people were 4 and 5 deep at the tables) and hopefully getting a chance to talk with a few sea glassing friends from the groups and forums to which we belong. If you happen to see us, come up and say Hi!

'til next time...
R

Almost Wordless Wednesday ~ New Creations

3 new jewelry creations- 1 just listed in my Etsy shop and a small pile of New Jersey sea glass from my last outing...the tear-drop piece on the left is actually a soft blue and the nicest of the bunch, the bottle top is pretty old and cool also.

A Seaglassing Weekend

It's Labor day weekend and the east and west coasts are enduring passing hurricanes.
The surf is very rough here in New Jersey, and it's turning up the ocean floor. Rough seas, riptides, extreme tides usually equal "ocean treasure" opportunities!

On Wednesday, the shell beds on the beach stretched for nearly a block and the surf was filled with piles of shells...great for finding a few pieces of sea glass. Since Sandy tore thru the Jersey coast nearly 2 years ago, we haven't had shell beds like this on the beach, and the sea glass has all but disappeared.

But, we took advantage of the small crowds, hit the northern end of LBI and hubby and I hit the beds and found about 18 pieces of sea glass. My youngest son brought a nicely finished beer bottle top to us and found a few undercooked pieces. Hubby found a couple really nice greens and a few older browns, one looked quite old and very thick. But the biggest surprises were a few blues...one cobalt and one dark cornflower! They aren't jewelry quality, but they will look great sitting next to a window in a decorative jar.

On Thursday, we arrived at the beach and found that the tides had taken back all of the shell beds and despite a low tide approaching, she left hardly anything for us to search through. So we walked far north than we have before, to find a small area with a huge concentration of shells.

By the time we arrived, there were many people shifting thru the pile, most were looking for interesting shells, but some were searching for sea glass. Since this area was quite large, there was plenty for everyone to look thru, but most of the glass that was there seemed to have held alcohol in it recently (like maybe the night before?)For every 50 pieces we picked up, there was 1 keeper. People picked up anything they could find, calling it "sea glass", when in truth it could have been used as a weapon, or worse yet, cut a young child's foot, had they stepped on some of those shards.

The search was fruitless and I headed back, followed by my hubby and oldest son. As they made their way back, a wave washed a brown bottle top onto the surf, not more than 8 inches from my son's foot and hubby grabbed it. He almost threw it back, but said he could feel the chemical change that causes frosting. It was a good decision, because by the time he got back to our umbrella, the piece was entirely frosted, inside and out.

During the day, we did stumble upon a couple pieces of well tumbled, well-weathered sea glass, again, nothing jewelry quality, but nice for decorative displays. But as quickly as those pieces were presented to us as we walked the beach, the ocean would have just as quickly taken them back. Just as it had reclaimed it's shell beds from the day before.

Even though the ocean appeared much calmer on Thursday, the undertow was still strong and rip currents were still present. Be careful if you enter the water, especially if you are not in an area supervised by a lifeguard. Save me some sea glass and enjoy your long weekend!


'til next time...
R